If you're finding it difficult to close sales because of the economy...
The Rules Have Changed But No One Told
You
You're Hearing More "No's"
Than "Yes's"
In Fact, You May Be Starting To Worry
But There's A Simple Answer...
Pick Up The Phone And
Call Persuasion 911
From: Kenrick Cleveland
Time Sensitive
Hardly a day goes by without my phone ringing with a desperate
call for help. The calls sound alike. The person sounds out of breathe and I
can tell they are embarassed to call.
The calls all start the same way, "Kenrick, it's not working..."
You bet your ass it's not. Times have drastically changed
and if you haven't updated your persuasion skills, it's GAME OVER.
I'm not saying this to be hurtful - far from it. But the bottom
line is...
If you are using last year's strategies in the current market,
if you aren't out of business, you soon will be unless...
You Pick Up The Phone And Call Me
It's okay if you don't believe me and you are looking for excuses.
Maybe you believe money is tight right now and that things are going to get
better soon.
Hold on to your seat because...
Things Are About To Get Worse
Look, I'm not here to get political - just practical.
In the past few months - EVERYONE has lied their asses off
to your clients including -
The Mortgage Industry who promised everyone
houses they couldn't afford and handed out junk mortgages like Halloween candy.
And then when the buyers defaulted, the whole house of
cards tumbled.So how many mortage brokers are still in
business today? Not too many. And they're jumping in to MLM's and Network Marketing
Schemes with their eyes closed.
Real Estate Brokers And Agents are feeling
serious pain right now. Through no fault of their own, the market has tanked.
But like the band on the Titanic, they just keep playing as the ship sinks beneath
the waves. These days, most real estate brokers are racing to find another profession
like tending bar while secretly hoping the good old days will soon return.
Financial Planners And Analysts are beyond
shocked. First, the market began to teeter and as it fell, someone pulled the
net away. Even if you're clients never invested a dime with Bernard Madoff, in
their minds, they now associate you with them. They want to know what happened
to the money they invested with you and hold you personally responsible since
their investments declined. They used to treat you as a trusted friend; now
they look at you with suspicion.
And guess what...
What People Used To Do Isn't Working
Anymore
If you're still doing business they way you did a year ago,
I'm not surprised that you're closing rate has plummeted.
If - God forbid - you are using things like the "Ben Franklin
close" or the "puppy dog close", your clients are laughing at
you behind your back and you hear it - in your wallet.
But what you may not know (and may not want to believe) is
that not everyone in sales these days is having a difficult time.
In fact, for a small group of persuaders...
Business Has Never Been Better
Two campers are walking through the forest when they suddenly encounter
a grizzly bear.
The bear rears up on his hind legs and lets out a terrifying roar.
Both campers are frozen in their tracks.
The first camper whispers, "I'm sure glad I wore my running shoes
today."
"It doesn't matter what kind of shoes you're wearing, you're
not gonna outrun that bear," replies the second.
"I don't have to outrun the bear, I just have to outrun YOU,"
he answers.
In spite of everything you are hearing about how bad the market
is, it has never been easier to be a persuader than today.
I'm going to show you how to out-perform, out-class, out-sell,
and out-do every single competitor in your area.
You see, people in my persuasion elite program are at the top
of their game.
They've got their mindset locked and loaded.
They're not afraid of what prospects and clients are going
to say in today's climate.
They're holding the bat, gritting their teeth, and just waiting
to slam one out of the park.
And they had their best year ever in 2008 and their mantra
is...
The Money Is Mine In 2009
Over the past several years, I've been honing and perfecting
a new technique I've never shared publicly outside of my Platinum Superstars.
They've been the ones benefiting the most from my constant
guidance and innovative techniques.
Let me be frank, my MaxPersuasion techniques STILL kick butt
and will turn you into super closers but in these insane financial times, there
is one more technique I want you to know.
It's so powerful, it will easily turn those "no's"
into "yes's" and have you ramp up your closing percentage literally
overnight.
It's so powerful, the clients
literally sell themselves in a buying frenzy. I call this program..
Persuasion 911
I'm hosting a series of four teleseminars beginning Tuesday,
January 27. (The other dates are Thursday, January 29, Tuesday February 3,
and Thursday February 5.) at 2:00 pm Eastern.
On each of these days I will walk you through the Persuasion
911 Process.
Here's what you are going to learn on these calls:
Call Number One: The dominant emotion your
clients are dealing with now is anger. They are angry at losing their jobs,
losing their retirement nest-egg, and losing faith in the world. They are angry,
cynical, bitter, and are waiting to bite your head off.
You can't short-circuit their anger nor can you ignore
it. So we're going to focus on how to really listen without
getting defensive, how to pace their anger, how to use frames
to change their perceptions, and how to have them enthusiastically
buying whatever you offer.
Call Number Two: Your clients don't believe
a word or a commitment you say. They don't believe what you are going to do
for them. They don't think it's possible for you to help them. At this point,
they think they would do a better job without you. Think I'm kidding? Realtors
know more and more people are turning to FSBO instead of paying a commission.
Financial Analysts know more and more people want to trade stocks on their own
and not pay a fee. Auto buyers want to do all of their shopping online to avoid
the shenanigans that go on when they want to buy a car.
On this call, I'm going to show you a simple way to read
beneath what the clients are saying and present information in a way
that compels them to act - exactly as you've designed.
Call Number Three: How to deal with the walking
wounded. They've lost money in real estate. They've lost money in the market.
They were lied to. Most people would write these folks off. Don't do it. I'll
show you why they are ready to buy again and again. There's a basic principle
you must understand so you can really profit in difficult times.
Call Number Four: There are only three objections
you will ever hear. 1) It's too expensive. 2) I need to talk to my husband/wife
and 3) I need to think it over.
Today there is a fourth objection and you'll be hearing it alot.
How you handle the three objections in general and how do you handle the fourth
objection. Getting the answer to this question alone is worth the price
of the entire program.
Can't make one of the calls - not a problem. you'll get access
to the recordings of the calls with your purchase. And we'll add transcripts
too so you can follow along with every word I say.
Now, I know things are tough for some people out there and
I believe Persuasion 911 might just make the difference between
success and failure.
So I WANT you to be on this series.
And I'm holding the price waaay below what I would normally
charge.
You don't pay my private consulting rates of $5000 an hour.
You don't pay my Platinum Coaching rates of $1000 a month.
You pay a simple $297 Charge and you're along for the ride
of your life. And I've priced this so it's a no brainer.
AND - because I want to make sure EVERYONE is on this series of
calls, you can even do a split payment program of 3 monthly payments of
$111. Heck, that's almost as much as you would spend on taking your
family to the movies and getting them popcorn and sodas. Except this
program MAKES YOU MONEY.
You're reading this letter after the series has gone more than half
way through and you may be wondering... was this program worth it? Glad
you asked!
Here's some feedback I received on the Persuasion 911 Series:
Kenrick quickly makes you
think about all the assumptions we have in business. Its an eye opening
experience and a I am excited about the jouney I have committed to
take.I called a client who I have always disliked talking to. He's just
one of those nasty people. Well I called him 20 minutes after The call
and put into action what we spoke about on the call.Yes
he was still nasty, and he did vent on me loud and clear but I could
tell he felt better after the call. We have agreed to meet face to face
next week for an apt to review his entire situation and explore
options. He said no promises but he's some what opened minded to talk.
That in it'self I would have never thought would have happened nore
would I have called him without your pushing... Lee Hyder
Working in the tax industry I'm seeing
first hand how scare people are with the current economic conditions.
The persuasion 911 call was right on with letting people vents their
feelings of anger and frustration. Listening and redirection those
negatives feeling is at least the beginning of the healing process.
Once again Kenrick E. Cleveland is at the forefront of persuasion and
influence skills. - Mario Abreu, EA
I think the first call was
right on target. It is so important that we get in the right mental
state to deal with our customers that are experiencing anger and
frustration with the present economic situation. It is NOT OUR FAULT
and we need to be on the same side as the client-- NOT part of the evil
"them" who caused this mess. Right after the call, I posted the mantra
as you described near my phone and I made the first three calls
yesterday following your advice and it gave me a better sense of
purpose for the calls, which led to a more valuable interaction.
Rob Northrup
I sell
advertising for a bi-weekly Automobile Magazine that is distributed
free to the General Public. After the the first Persuasion 911
call I followed your advice and went out to see one of my past
Customers who had cancelled his media & online advertisng because
of the current economic enviroment. In the past he would refuse to talk
to me or discuss his dormant account. When I would approached him, he
would just walk away and tell me to talk to someone else. In an
effort to convince him that his advertising was working, we had been
giving him some free online advertising that showed the current
statistics and we could prove that he was getting hundreds of hits. This
time when I approached him he used his old evasive tatics and attempted
to walk away but this time I did something new and I asked him if we
could take a few minutes to sit down and talk about his account and
where it was at. He accepted my invitation but began to express
the usual dissatisfaction and went on and on about how he had no money
for advertising and how it was a waste of his time. A nice guy but very
unhappy at seeing me in front of him today. I
sat there and let him complain and did not interupt him, despite the
fact that he was saying things that were not true. Finally when he had
calmed down, I asked him if he had taken the time to look at the site
and the statistics. At that time he acknowledged that he had not
looked at the site and stats that were there. I asked him if we could
take a few minutes to go thru it together. He agreed to my
request and I was able to show him that our Online Advertising was
working. He had calmed down was able to see the results with a clear
mind. Following this conversation he agreed to advertise with us again.
My personal comment: In the past it would have been the same old
senerio of me trying to convince the client and the client fighting
back and I would have lost. I went in with a different attitude this
time and both of us won.It is nice to see a much better way to get to
the finish line (and a lot easier than I would have imagined) - D.O.M.
This
morning, I called one of my important clients and used a shorter
version of the technique that we learned in P-911. All I can say
is that I never had a client lose so much money in the market, yet be
so happy that I was concerned for her. A terrific new mindset! -
Conrad
Prior
to the first Persuasion 911 call, I was extremely reluctant to call my
clients because our transactions were taking so long. I was
putting the blame on myself but after the call I realized that I had to
let go of all the things out of my control. I called every one of
my clients and let them vent about their fears and frustrations.
Once the venting was done, I was able to lead them to a new state, full
of certainty and positive direction. JG - Mortgage Planner
I am
an offline business consultant. I work with brick and mortar companies
to help them revolutionize their marketing online and off. I was
actually in the middle of a campaign to get warm leads from other local
salespeople. Prior to the call on Tuesday things were going well, I was
contacting other salespeople and getting quite a bit of interest, but
thing just weren't happening as fast as I would have liked. After
the call on Tuesday, the first salesperson I talked to I used the
techniques that Kenrick talked about. I let him vent, and asked him
what he wanted. He proceeded to vent for about 20 minutes about how
horrible the economy was, and how bad his sales were lately after 20
years in selling. I said very little during this time, a lot of "uh
huhs" and "oh yeah that's bad". Then I started leading him out of his
"funk", and how by working with me he'd have a chance to turn some of
that around. His entire energy changed, he went from being down on the
world to being excited to talk to me about what I'm doing and how I can
help his clients.
He
gets so excited he tells me to hold on, he's so excited he has to call
one of his clients right now and tell them all about me and how great I
am. Now at this point, I've talked about my services for all of 30
seconds. He calls a client of his, and talks to him for about 10
minutes. Then he calls me back telling me he's got my intro and to call
this client right now. I call and the gatekeeper didn't know I was
calling and barred entry. I called him back, and he gets mad and calls
the busy clients cell phone number telling him he needs to talk to me
right now. I get the client on the phone in the next 3 minutes, and we
setup a lunch appointment tomorrow. Based upon my experience with this
type of client, it's probably a $5,000 a month profit client. And I
will pay my advocate all of $300. He's so excited he called me back at
9pm tonight with two more clients I "have" to talk to. Looks like the course has paid for itself already. Thanks Kenrick. - Marcos Romero
First
and foremost I just want to tell you that I'm very pleased with the
information that you shared with us yesterday. Now let me tell you what
happened after yesterday's call. I work for a Consumer loan Company and
I'm also an Independant Merchant Consultant (which this is the area I
use your sales advice the most) I got to work and one of my Employee's
brought to my attention that one of my customer's had just recently
called very upset because this Company is no longer doing the bigger
loans anymore due to the way things are currently going, and the people
who have filed for Bankruptcy has drastically gone up.
So
I thought to myself that this will be a very good opportunity to use
what I had just learned on the call, so I was a bit nervous to say the
least because this person has always been very good about he's credit
and making sure that he was always on time, and now he was Pissed off,
as my employee said, and so I began to breath in, in cadance as you
recommeneded, and quickly put myself in a state where I was more calm,
and I called him, and I told him who I was and that I understood that
he was disappointed that the company had decided to change the amounts
and that this was unfortunately out of my hands, and he began to curse
up a storm, and I must admit that at first my natural reaction was to
try and stop him immidiately, but I let him continue as I just listened
and looked at my notes that I had taken focusing on the mantra: "it's
not my fault that, that, that the company decided to change their
amounts" I thought.
I began to ask him about he's specific need for a larger loan, and he
began to tell me that he wanted to take care of some Emergrncy bills
that came up and that he just wanted to make sure that he had more than
enough to pay them. -This is where he actually began to actually have a
conversation rather than use me as a punching bag. I than
explained to him that he was a very valued Customer, and that this is
something that is out of my hands and that I understood he's current
situation because I personally know other people who are in he's same
situation, and that if he came to see me that I would get him a loan
not for the amount that he was requsting but a much smaller amount
which based on the info that he gave me I was sure that this amount
would cover it.
Kenrick,
let me tell you that he came in to my office about 2hrs later and
apologized to me and thanked me profusely for REALLY listening to him,
and I gave him the loan which will help him to cover he's current
situation. Needless to say I'm very happy with the outcome. Thank You.
Samuel G.
I
am a Plastic Surgeon by profession. I said to myself that your
preemptive approach may have a lot of value. Especially the questions:
What are you experiencing? and what do you need? I realizes that I had
been "sticking my head in the sand" and avoiding patient contact
right after surgery. So I got on the phone and called a patient that
had a tummy tuck on Wednesday. Key insight: she was glad to talk with
me. - Bob Kenevan
What these people discovered is that I'm not
blowing smoke on these calls. So you're invited to get on board
the Kenrick Express before it leaves the station.
But once you're aboard, fasten your seatbelts and we start
the engines because...
We're Going To Warp Speed In Record
Time.
Don't worry about out running the bear because you are going
to leave the competition choking on your dust.
The next call Starts Tuesday February 3 at 2:00pm Eastern. How quickly the money begins
to roll in afterwards is up to you.
Don't miss this series.
I'll speak with you soon.
Kenrick Cleveland
PS. I haven't done a live teleseminar series in nearly three
years. I fiercely guard my time and my privacy. I am ONLY going public with
this because of the extreme state of the economy. Persuasion 911 will blow your
mind.